print design

Nordstrom Holiday collateral

Projects for Nordstrom Corporate
Spring 2014
 

Printed Mailer Invitation for national distribution to Nordstrom Rack Rewards members. This project was completed while working as a production artist for Nordstrom Rack's holiday season. This and other promotional materials for this Holiday Points Party, was the only project I was given license to create new art for, while the rest of the Holiday promotional material had a previously designed elements from an agency we were tasked to repurpose into various formats. Polka dots/circles are the Rack's main design element, so I played around with those and combined colors from the holiday palette with those of the Rack's regular palette to make a decorative festive visual theme. For the printing process I worked closely with our vendors and created a custom die-cut to accommodate the interior pop-up.

Six Strawberries Ice-Pops

Freelance Client
Summer 2015
 

Promotional materials for Seattle Artisan Ice-Pop company. In our effort to increase the company's wholesale and catering business we created these business cards and pamplets to handout during in-store tastings and to any inquiring customers. The pamphlet was an idea I came up with to better inform the customer about all the ways the company is unique, since they had such unique selling points and I felt the best way to present all that info in a way that would be best absorbed, I could create some fun infographics that illustrate the concepts and keep the brand style themes of fun and quality.  For more projects with this brand see  painted sign art, chalk sign art and logos.

Greater Good Events

Freelance Client
Winter 2016
 

Business Cards for Event company focusing on local and sustainable events in the New York area. For these we wanted something beautiful while modern and appealing across multiple genres of customer.  I used a vibrant color to be  memorable and balanced it with a muted color to stay sophisticated. For more projects with this brand see logos.

Sod house bakery

Freelance Client
Spring 2015
 

Business cards and punch card for neighborhood bakery. With these promotional cards went for a rustic wood tone with white and brown to match with the style of the bakery which includes a lot of wood and a clean & modern yet down home feel, with nods to the sod house namesake. For more projects with this brand see logos.

AMY & MATT WEDDING INVITE

Freelance Client
August 2013
 

Amy and Matt, being both practically minded biologists and well as adventurous urban 29-year-olds, wanted their invite to be functional as well as cool, so they came up with the idea of their invite being a poster. That way it could be hung as art and used as an informational piece, including a map for relatives coming from out of town. Because their wedding, where their guests were staying and where they lived were all within the same quirky neighborhood of Seattle called Fremont, we decided to make this neighborhood the theme of invite. This neighborhood has traditionally been an artsy, odd place, even giving themselves the title of "the Center of the Universe" so I decided to play on that theme, as well as their science backgrounds and give it a slightly "spacey" aesthetic. The map also doubled as a walking guide for the neighborhood pinpointing the odd art pieces around town that could be seen, as well as the various ways to get to the venue via car, bike and bus. The end result became a fold out letter-sized page that could be compacted into traditional wedding envelopes along with various colored RSVP postcards, that incorporated the other wedding colors and could be recycled into wedding decorations. See below for what we created!

The Ridgeback Cafe & Market / The Hangar Cafe

Freelance Client
Fall/Winter 2013

Promotional materials for rebrand of neighborhood breakfast/lunch restaurants specializing in sweet and savory crepes. The Ridgeback is also converting into a natural foods market so they needed advertisement for the change-over as well as new branding. Included in collateral package was postcard handouts, business cards and merchandise. For more projects with this brand see interactive design, painted sign art, chalk sign art and logos.

Morsel & Sound Coffee

Freelance Client
Summer/Fall/Winter 2013
 

A gourmet biscuit/breakfast restaurant partnered with a coffeeshop sharing the same space and vision.
I worked with them to develop a brand for both businesses and keep that brand consistent throughout with print materials, signage and packaging. Look in Logos, Packaging, Chalk Sign Art and Painted Sign Art for more of this brand.

CLICK HERE TO READ MORE ABOUT THE MORSEL BRANDING PROCESS & STORY

Celesto Espresso

Freelance Client
Summer/Fall 2013
 

Specailty coffee truck owned by ZOKA coffee roaster, offering unique & well crafted treats.
 Developed logo from clients concept, incorporating the waterfront location and retro styling inspired by being established inside 50's milk truck. Look in Logos, Interactive Design and Painted Sign Art for more of this brand, or go to www.celestoespresso.com for more about the business.

CHINESE NEW YEAR'S PARTY INVITE 2009

Quesinberry & Associates Client
January 2009
 

While working at Q&A it became my responsibility to design and plan our annual company party, that was themed around the Chinese New Year as an alternative to Christmas. This allowed for the fun and exciting subject matter of the animal of the year. In 2009 it was the year of the Ox, and I explored this theme while incorporating our company's hand-drawn aesthetic and my own love of illustrated typography. The illustration demonstrated and described the animal/year's characteristics in a fun playful manner while being careful to keep information clear and structured.

CHINESE NEW YEAR'S PARTY INVITE 2008

Quesinberry & Associates Client
January 2008

This design for Q&A's opening/holiday party was my first opportunity for the company to design whatever I wanted, so I had a lot of fun bringing in my illustration skills in accordance with the company's hand-drawn crayon aesthetic, fonts and the Chinese New Year theme. That year the Rat was the star of the show, so the image and the virtues of the rat were brought in with hints to the party theme and holiday standards. The main idea was to keep things fun and the information clear, in a way that maximized excitement and attendance, which was very effective.

Entrepreneurs Organization of Seattle 

Quesinberry & Associates Client
2008
Letterhead and Envelope design for Entrepreneur's Organization of Seattle, using company branding. Their style is clean and modern so I kept with that feel to create stationary that would help them stand out and look proffessional to their recipients.

Business Betty

Quesinberry & Associates Client
2008
Constructed logo and made business cards with new unique and fun brand for Business Betty, a freelance business consultant with quirky proffessional style. For more check out her website at www.businessbetty.com